Phoenix Shop - Toys and Musical Instruments
Cay Fisher - Toy Buyer With that child's eye view in mind, buyer Cay Fisher has created an eclectic wonderland of beautifully designed European toys, educational games, and "weird science" novelties that appeal to the playful instincts in all of us. "The point of the toy department," Cay says, "is to have fun - for grownups looking for a quality gift for their children, or something whimsical for themselves." As in all departments in the Phoenix, colorful displays invite the touch and stimulate the eye. And they are constantly changing. "Sometimes I come in at 2 in the morning to work on displays," Cay admits. "It's the most fun part of my job - more like playing." The Phoenix Shop employs a team of six buyers. Cay credits the whole team for the shop's unique collection. "It's never just one person's idea," she says. "You have input from so many areas. We share our ideas - retro, contemporary and old-world - and pick from them. It's all very collective, lots of brainstorming." Of the Phoenix Shop experience, Cay adds, "when you come in the door, it's just magical - it's an exciting retail experience. You know you'll leave with something to delight you!" And she cautions, "Don't rush the experience! This is a place to linger."
For More Info Contact: Cay Fisher
buyer for - Home Decor & Giftware,
Drop Ship (direct to you), The Phoenix Shop Site Design - Studio One - Big Sur |
"I'll never forget going into this wonderful toy store in Pennsylvania when I was a child, and looking up at the most beautiful toys, dolls suspended from rafters, color everywhere. Here, I am always trying to replicate that experience from my own childhood."
